Mercedes caught fans by surprise by revealing their 2020 livery at a sponsor event at the Royal Automobile Club in London. Scheduled to be launching the W11 on Friday, an event that will still be taking place with Monday’s events simply being a livery launch, Mercedes have stolen the march on Ferrari.
While not an on track victory, jumping the gun to grab fan attention will be seen as a victory for the media team at the German manufacturer.
As a response to Mercedes launch, and to remind fans of their own event, Ferrari released a tease for their own car – rumoured to be named the SF1000
— Scuderia Ferrari (@ScuderiaFerrari) February 10, 2020
Ferrari are seeking a first drivers’ crown since Kimi Raikkonen won in 2007 and a first constructors’ title since 2008. Over a decade without championship success will doubtlessly see the Italian manufacturer hungrier than ever for success, and a reportedly radically changed design could help them to do this.