While the German team’s 2020 contender, the W11, will make its debut at Silverstone on Friday, St Valentine’s Day, this morning, to mark the announcement of a new multi-year partnership with chemical giant INEOS, Mercedes revealed its livery for the forthcoming season.
In all honesty, for the most part there is little difference to the 2019 livery, however, there is clearly more red on the car to mark the presence of its new principal partner.
The livery reveal took place at the Royal Automobile Club in London, and was attended by INEOS Chairman and founder, Sir Jim Ratcliffe.
A privately owned UK multinational company with its HQ in London, INEOS is the country’s biggest chemicals company.
In addition to chemicals, the company has moved into various other sectors, and is to launch the Ineos Grenadier, a “spiritual successor” to the Land Rover Defender, in 2021, the powertrain for the vehicle supplied by BMW.
In the sporting arena, the company is funding Britain’s Americas Cup operation, and has taken over ownership of the dominant cycling outfit Team Sky.