Date published: February 11 2019
McLaren have announced another new partnership with British American Tobacco ahead of the 2019 season.
BAT are no strangers to Formula 1 having previously had its own Formula 1 team, British American Racing, from 1999 to 2004 before Honda took over control.
And now they are back with McLaren, who become the second team after Ferrari to become linked once again with a tobacco company.
“We welcome BAT to the McLaren team and support their ambition of delivering meaningful and lasting change through innovation,” said McLaren CEO Zak Brown.
“BAT’s transformation agenda is central to this partnership and we are pleased to share our technical experience and expertise in helping to accelerate this.”
“We’re extremely proud and excited about this new partnership, further enabling us to accelerate the pace at which we innovate and transform ourselves,” BAT chief marketing officer Kingsley Wheaton said.
“It gives us a truly global platform with which to drive greater resonance of our potentially reduced risk products, including our Vype, Vuse and glo brands.???
“Ultimately, innovation and technology will support us in creating a better tomorrow’ for our consumers worldwide.”
Tobacco advertising has long been banned in Formula 1, so it remains to be seen whether something subliminal will make its way on McLaren’s MCL34, which launches on Thursday.