McLaren’s Formula 1 cars will carry Coca-Cola brand names from this weekend as part of a new sponsorship deal, the team has announced.
The deal will run for the rest of the 2018 season. Coca-Cola sub-brands Dasani Sparkling and SmartWater will be featured at the USA, Brazilian and season-ending Abu Dhabi Grands Prix.
“Coca-Cola has a rich history of sponsorship and a record of innovative activations and we are honoured the company has chosen to partner with McLaren to explore opportunities in Formula 1,” said McLaren Group CEO Zak Brown.
“Formula 1 as a sport is changing, as are we as a team, and we’re looking forward to introducing Coca-Cola to the potential that our team and fantastic, global sport represents.”
The company’s brands will also be displayed on the overalls of drivers Fernando Alonso, Stoffel Vandoorne and Lando Norris.
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