Bringing Motorsport Leaders Together

The Financial Times and Nielsen Sports co-partner an invitation-only thought leadership seminar with motorsport’s leading figures in London later this month

Uniquely placed in the motorsport and automotive worlds, Motorsport Network is using its convening power to launch a high level motor racing business intelligence and networking event at The Ned on 26th September.

Established by Motorsport Network to provide the sport with forums, analysis and research, the inaugural Motorsport Leaders Business Forum will be underpinned by research from Nielsen Sports in the form of a short public survey to complement the expert opinions that will be on show during the event in the form of panel discussions.

To enter the survey and have your say, click here.

The invitation-only event will bring together leaders from all sectors of the motorsport industry, including regulators, sponsors, teams and technologists for a day of discussion and networking around the theme of ‘disruption’. Panel subjects will include:

  • “If driving becomes autonomous, will anyone care about racing?” – hosted by FT’s Motor Industry correspondent Peter Campbell
  • “Is sponsorship still a smart investment?” – with panelists including Arjan Sissing, Head of Corporate Brand Marketing at DHL
  • “Esports – the new gateway to motorsport, or just a game?” – with panelists from motorsport teams, series promotors and esports entrepreneurs
  • “Content is king, but how do we watch it?” – a session considering consumer appetite towards motorsport coverage, moderated by Joe Brown, Editor in Chief of Popular Science.

Big names from across the world of motorsport are expected to participate in the engaging panel discussions, including (among others) Alejandro Agag (Formula E CEO), David Richards (Chairman of the RAC MSA & Prodrive), Gerard Neveu (WEC CEO), Scott Young (Head of Sky F1), Zak Brown (CEO McLaren Racing) and Stéphane Ratel (CEO or SRO).

James Allen, President of Motorsport Network, said: “Our sport faces a range of disruptive forces that will all play a huge role in its future, and this is driven in large part by consumer attitudes.

Nielsen will present new authoritative consumer research based on thousands of respondents from the Motorsport Network’s global audience to give a snapshot of attitudes to these major issues that are shaping the future of our sport.

Understanding how consumer attitudes are evolving is of paramount importance to all leaders in motorsport and we are delighted to be playing our role in convening decision-makers across the motorsport industry and creating the space for this debate to take place.”

The inaugural Motorsport Leaders Business Forum will take place at The Ned, 27 Poultry in the City of London on 26th September. For more information, visit