Williams secures Acronis sponsorship deal

Williams’ signing of Russian Sergey Sirotkin has helped deliver a fresh sponsorship boost, with tech company Acronis joining the Grove-based Formula 1 outfit for this season.

Acronis has been involved in Formula 1 with Toro Rosso since 2016, and more recently also announced a partnership with the Renault e.dams team.

While it is set to remain a partner of Toro Rosso, albeit in a less high-profile manner, the Singapore-based company has decided that its main push in Formula 1 will be with Williams.

Although the deal did not depend entirely on Sirotkin, his signing has helped in the deal making sense for Acronis CEO Russian Serguei Beloussov.

Acronis will be working with Williams on innovative data protection solutions, including back-up, disaster recovery and storage, as well as help protect it from potential ransomware attacks.

Williams deputy team principal Claire Williams said: “Technical innovation is at the heart of everything we do at Williams, and with that comes a crucial need to protect our data.”

“We are delighted to be partnering with Acronis whose values mirror our own to push technology and innovation.

“We look forward to them helping to deliver practical solutions throughout the coming season to support our racing efforts.”